What does the Munich police communicate? And how? They use social media for information and risk prevention purposes, as well as to help keep the city safe in a crisis. However, communicating online as a public authority is extremely challenging both on a political and on a personal level. Marcus da Gloria Martins gives us a candid look at how their team takes on the challenge and keeps on learning every day.

About Marcus da Gloria Martins

When you ask Marcus da Gloria Martins for a bit of random advice, prepare to get inspired. “If you think you’re too small to make a difference, try sleeping when there’s a mosquito in the room.” There’s a reason that he’s been Communications Officer of Polizei München for the past four years. In his line of work, Marcus mediates for one of the most prominent police authorities in Germany, breathing life into what was once a stale government institution. By embracing a more digital approach to correspondence, Marcus can reach further and connect deeper to citizens, colleagues, and officers throughout his district. Marcus is fired up about dialogue, even if it’s distressing for him. An avid listener, his workdays usually span over 10 hours to work out the challenges that arise daily in Munich. However, if money were no obstacle, Marcus says, he’d probably do the exact same job.